• The Return of Yahoo

  • How Marissa Mayer Did It
  • By: Can Akdeniz
  • Narrated by: Andrea Erickson
  • Length: 47 mins
  • Unabridged Audiobook
  • Release date: 13-03-15
  • Language: English
  • Publisher: Can Akdeniz
  • 4 out of 5 stars 4.0 (1 rating)

Summary

The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry. Yet exceptions exist for every rule and Yahoo, under the visionary guidance of CEO Marissa Mayer, has managed to do just that. This short audiobook highlights the ambitious strategies and innovative techniques that Yahoo used to climb back into one of the most competitive industries in the world.
©2015 Can Akdeniz (P)2015 Can Akdeniz
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