The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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One of the top 10 Direct Response Marketing Bibles
Essential Marketing Knowlage
No characters involved as this is Nonfiction. However what Robert talks about and breaks down is something you cannot miss if you are in business or marketing.
This is the first time ive listened to him, so far from his performance was great.
The book is filled with knowlage from start to finish so it's hard to really pick however, the chapter on supplying that impulse, the six essentials and selling 2 million dollars worth of O.Henry stories we're very good.
This is an essential read or listen for any marketer so I would recomend everyone who is in the field to buy it, take notes and study it.
- Alex Volkov