The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
Why do some companies realize the VC's goal of a 10x return on investment while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs who have achieved product-market fit at about the same point in history, with the same general target customer - one of which has gone on to achieve real scale while the other languished. As his research reveals, just a handful of choices - among them, who to partner with, how to finance growth, and how to use data - make all the difference in the world.
With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Customer ReviewsMost Helpful
By Josh on 29-04-16
Great book that contrasts some great companies and how they outgrew the competition and the major factors that played a role in their successes.
2 of 2 people found this review helpful
By Christopher on 04-09-16
What disappointed you about The Science of Growth?
The information in the book is fairly good. However, I purchased the book in hopes of hearing detailed stories of how Facebook beat Friendster and other corporate battles. I was expecting entire chapter devoted to historical origins, biographies of key players, how their ambitions and/or other errors resulted in misteps. I
Instead, what the book truly is is a discussion of different elements of growth, with a few mentions of what the companies did sprinkled in here and there. The companies are simply used as examples of how to prove other points being made, as opposed to them being the story. Had this book had a different title, I would have been ok.
What do you think your next listen will be?
Hopefully a book that actually talks about the history of corporate wars and mis-steps
How could the performance have been better?
The performance of this book is completely terrible. Through and through awful. The speaker and/or editor obviously did not listen to their finished product. They obviously used a Vox recorder. Everyone knows this type of device doesn't activate until it hears a sound. Which means the first sound of speech is missing. Their setting must have been set to high because literally every pause has the first sound missing. Imagine trying to read a book with someone cutting off the first few letters of every row of every page. Frustrating, and needlessly so.
You didn’t love this book... but did it have any redeeming qualities?
The story would have been just fine if it didn't have the subtitle. If it was simply called "The Science of Growth", I would have liked the story just fine, although the performance was still awful.
Any additional comments?
This is a disturbing trend with my recent purchases. Please instruct your narrators to use appropriate equipment that does not pause during silence. The equipment they use cuts off the initial sounds of every paragraph. This makes for a terrible listening experience ---ying to figure out what was said. ---gine having to do this for every paragraph of an 8 hour book. --ry frustrating!!
1 of 1 people found this review helpful