When selling, are the following statements true or false?
Always be closing
Attitude sets altitude
People buy people
Customers like to talk about themselves
It's a numbers game
Sell the sizzle, not the sausage
Fail to plan, plan to fail
All false, claims Mark Blackmore! They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research, Mark substitutes the eight myths with the Single Sales Principle: the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.
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