The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide you need to build a successful business right NOW.
Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others. Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for.
Matt Thomas is the editor at Smarta.com, a new platform for entrepreneurs which has shaken up the business support landscape. Innovative, intuitive and practical, Smarta offers entrepreneurs advice, tools, and an opportunity to network. At the heart of Smarta’s approach is a belief that business owners learn best from each other. It delivers real-time access to thousands of people running businesses; real business advice from business people that have been there and done it as well as access to live professional advice from lawyers, accountants and other services providers free of charge.
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I went out and bought the print version of the book after listening to the audio edition, as there were many bits of information I wanted to return to and I knew I would find the summaries and references at the end of each chapter useful to return to in the future.
I really enjoyed listening to the case studies and was inspired by the many examples of entrepreneurs who have found a way to add an individual signature or a creative flair to their businesses.
I wanted to get out there and start a business of my own!