The Social Media Management Handbook

  • by Robert Wollan, Nick Smith, Catherine Zhou
  • Narrated by Sean Crisden
  • 10 hrs and 49 mins
  • Unabridged Audiobook

Publisher's Summary

How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social-media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:


Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social-media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

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Customer Reviews

Most Helpful

Dry and boring

This is the sort of book which you probably want to buy and read in paper format. It reels off long lists and is very dry. They could have found a narrator who put some energy into the book.

I also bought this book as I was looking for a book on social collaboration within an enterprise - this book is not that - it really is Social MEDIA management. Only a few tips were applicable to my needs.

For me, this book was dry, boring and irrelevant.
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- Mark

Book Details

  • Release Date: 30-08-2012
  • Publisher: Audible Studios