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Customer ReviewsMost Helpful
By Kevin on 16-10-10
Good stuff but a lot of bad stuff
The first third of this is fantastic but I just really don't need to know all of the different synonyms for the word "bread" and I don't need a history on wheat and I don't need to know about saddle bronc riding.
Think I'm joking? Then download this and listen. The author goes on and on educating the reader/listener about a lot of things that just aren't pertinent to the topic of the book. This book could be half as long. Don't get me wrong ... if you're starting an online social media site then you need to listen to this but definitely be prepared for a lot of boring stuff that you just don't need to hear.
4 of 4 people found this review helpful
By Steve Owens on 06-08-09
Having worked in New Media since mid 90's this book has fresh ideas.
The stories behind Starbucks and the Bakery is an eye opener....It caused me to save a couple bucks at Starbucks this morning.
After reading I the book I started setting up social network site and turned the book on to friends in the Advertising Agency business.
7 of 9 people found this review helpful