The Start-Up Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.
Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with over £500-worth of offers from some of the leading brands for small business.
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This is a cosy over the fence book of neighbourly natter ideal for somebody who's happy just dreaming about starting their own business but never will. It eagerly cites notorious scams and age old dead end endeavours as bright new opportunities with tremendous potential. It seems the research put in for this trip to the financial gallows extended no further than cutting and pasting from exuberant adverts promising $$$$s a day in spare time earnings.
Not only does Emma Jones have no experience of the fields she promotes, she evidently has never spoken to anybody who has either. All I learned from this book is that anybody can write a book on any subject and sell it on-line under the guise of expert advice.
There are plenty of good step by step books on starting up. This is not one of them.
Research her advice.
Performance is fine.
Dismay and disbelief.
Emma Jones should be sentenced to having to engage in some of the hopeless business practices she encourages other to pursue. At least then, having wasted her own time and money she might have something to offer, at least in terms of caution.
Most often there is more to a successful business than determination and positivity. No, failure is not an option, this is true. If it was no one would choose to experience it. Failure is however a consequence; usually of poor research and a refusal to face facts.
Kleeneeze? Avon? Oh Emma, please...
- Spencer Lloyd-Roberts