The Storyteller's Secret
- How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
- Narrated by: Carmine Gallo
- Length: 8 hrs and 14 mins
- Unabridged Audiobook
- Release date: 25-02-16
- Language: English
- Publisher: Pan Macmillan Publishers Ltd.
They told brilliant stories.
Whether your goal is to sell, educate, fund-raise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times.
Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.
In his hugely attended Talk Like TED events, best-selling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. Read aloud by the author, The Storyteller's Secret unlocks the answer in 50 lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?
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Customer ReviewsMost Helpful
By Richelle Arundel on 30-05-16
What I most like about this book is that each chapter explores how a great leader, speaker and inovator has used story to achieve success. It's not just about use of story in speeches, though there is plenty of that, the book explores the critical I'm prance of story in sales, marketing, leadership and entrepreneurship. no matter how good you are at storytelling there is something to learn here. I will certainly be reading/listening to it again.
1 of 1 people found this review helpful