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One of the best books on marketing and the examination of how celebrity pushes forward culture that I have every ready.
Steve Stoute is truly a brilliant marketing mind, one of kind in a generation, responsible for some of the most notable culture shifting marketing strategies - resulting in the broad adoption of a hip hop culture - that we've ever seen in the modern era of Millennial cool.
This book provides a detailed and storied window into how he and other major marketing luminaries - from executives to pop culture icons - were able to push forward the culture of America until it is what we know of it today.
There's a plethora of great unconventional wisdom and practical advice for brand managers and marketing executives who are paying attention, that's for sure.
1 of 1 people found this review helpful
Loved it. I love how it has in depth Intel on some of the most pivotal times in hip hop.