The cofounder of America Online and the presidential ambassador for global entrepreneurship shares a road map to success for future innovators.
Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America but the world.
In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries. From his position as an investor in start-ups like Zipcar and LivingSocial, Case predicts the future of the economy and describes what he calls the "Third Wave of the Internet". AOL and other companies introduced early consumers to the Internet in the first wave; search giants such as Google and companies such as Apple have led us into the second wave, the app economy; and the third wave will be "the Internet of things", in which every experience, product, and service will be transacted online. Using his own experience and examples from companies he's invested in, he lays out a vision for the future of success in a disrupted age.
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Interesting insight into the history of AOL
The book is a hybrid biography and look at the future of business innovation which Case links together quite nicely. Worth reading for anyone in the tech industry as there are plenty of lessons in it.
- RW MEAKIN