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The Truth About Customer Experience (Harvard Business Review)
- by Alex Rawson, Ewan Duncan, Conor Jones
- Narrated by Todd Mundt
- 0 hrs and 23 mins
- Periodical
Publisher's Summary
Alex Rawson and Ewan Duncan, partners in McKinsey's Seattle office, and Conor Jones, a partner in its Dublin office, write about why it's the customer's end-to-end journey that is most important - not touchpoints.This article was first published in the September 2013 issue of Harvard Business Review.
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Book Details
- Release Date: 12-09-2013
- Publisher: Harvard Business School