The Truth About Customer Experience (Harvard Business Review)

  • by Alex Rawson, Ewan Duncan, Conor Jones
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Periodical

Publisher's Summary

Alex Rawson and Ewan Duncan, partners in McKinsey’s Seattle office, and Conor Jones, a partner in its Dublin office, write about why it’s the customer’s end-to-end journey that is most important – not touchpoints.This article was first published in the September 2013 issue of Harvard Business Review.


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Book Details

  • Release Date: 12-09-2013
  • Publisher: Harvard Business School