• The Unfair Advantage

  • Sell with NLP!
  • By: Duane Lakin
  • Narrated by: Duane Lakin
  • Length: 4 hrs and 34 mins
  • Unabridged Audiobook
  • Release date: 03-02-14
  • Language: English
  • Publisher: eBookIt.com
  • 4 out of 5 stars 4.0 (4 ratings)

Summary

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.
Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.
At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.
©2014 Lakin Associates (P)2014 Lakin Associates
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Customer Reviews

Most Helpful
5 out of 5 stars
By Crystal Rose on 16-06-15

Highly Recomnend

Would you listen to The Unfair Advantage again? Why?

Yes, after listening to this book I always intended listening to it again. The content is so interesting and inspiring.

What was one of the most memorable moments of The Unfair Advantage?

Embedded commands and script writing.

Have you listened to any of Duane Lakin’s other performances? How does this one compare?

No

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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 28-07-16

Why You May Want This Book...

What made the experience of listening to The Unfair Advantage the most enjoyable?

The skill sets taught are true game changers. If you want something new and effective, get this book, especially if you use the phone, this section is worth the whole investment. My experience, you should get this book now.

What did you like best about this story?

How you can create a great phone script and understanding the principles of why it works.

Have you listened to any of Duane Lakin’s other performances before? How does this one compare?

No

Was there a moment in the book that particularly moved you?

How you'll feel in control when prospecting, writing letters and emails to anyone you wish to persuade.

Any additional comments?

This is one of the best books I have ever read and actually put to use in my career. I would have paid 100 times more to get my hands on this masterpiece, especially considering what I know now.

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6 of 6 people found this review helpful

5 out of 5 stars
By Kindle Customer on 21-04-15

Best of the NLP books I've listened to.

Would you listen to The Unfair Advantage again? Why?

Yes, I've listened to it several times already. It's a book I keep turning to to improve my communication and persuasion skills, and I learn every time.

What does Duane Lakin bring to the story that you wouldn’t experience if you just read the book?

He's the author, it's nice to hear him speak and use some of the techniques he talks about.

Was this a book you wanted to listen to all in one sitting?

No, I would listen and then think about it and then listen some more.

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12 of 13 people found this review helpful

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