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They Ask You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
- Narrated by: Paul Boehmer
- Length: 6 hrs and 20 mins
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They Ask You Answer
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Summary
A revolutionary marketing strategy proven to drive sales and growth.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.
This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.
- Boost your company's web presence with methods that work
- Build a level of trust that generates customer evangelism
- Leverage your in-house resources to produce winning content
- Utilize tactics that work, regardless of industry or sector
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
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What listeners say about They Ask You Answer
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Overall5 out of 5 stars
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Story5 out of 5 stars
- M. Venner
- 11-10-17
light bulb moments
very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.
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- Vicki
- 03-02-20
Inspiring Listening
Lots of useful information that has changed the way I look at things. Looking forward to implementing these ideas in my business.
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Overall4 out of 5 stars
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Story5 out of 5 stars
- Malakai
- 14-01-21
Great book, annoying audio
The content and advice is brilliant. The issue was with the audio, the beginning of many words were cut off. Seems like a delay in the audio recording kicking in when the narrator started to speak.
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- Debby Clement
- 05-01-19
The soup to nuts modern tactical way
Ok - duh it's time to decentralise marketing and ditch the ego centric personalities that drive it. Employees- you know the questions and you have the answers - a release from generating "look at me" drivel and focus on what the customers you want, want! Simply brill. Although don't underestimate the ramping up this takes!
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- Julian Macintyre
- 30-03-20
A Revolutionary Marketing System
Will teach you a proven strategy, to use content marketing. To transform any business. AMAZING
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- Darren McKenna
- 11-02-18
Probably the best book I've read on marketing!
For anyone looking for a great introduction to content marketing and understanding the customer read this!
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1 person found this helpful
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- Alexandru-Ionut Turcu
- 22-11-18
very well presented
a decent listen if you don't mind the American accent and are looking for something informative for your ride home from work. provides some decent examples of how content helps buainesa convert better. my favorite part was the writing about competition part where it invites the listeners to try the uncomfortable/unconsidered content side
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- Aniko Raczkevy Eotvos
- 20-12-21
Thought provoking, inspiring.
I got many ideas listening to this book, though I never worked in sales or marketing.
The strategy described makes a lot of sense to me, it is thoroughly explained and supported by well based evidence.
I think it can be life changing for individuals and companies. I would say it's a must read for entrepreneurs, marketing and sales professionals.
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- Ducarta
- 13-03-18
A Potential Game-changer
This book is thorough and complete. Okay, maybe that's giving it too much credit. It won't tell you exactly how to write great copy but if you are looking for a mindset and strategy to grow your business through content marketing, if you are looking for long-term results, this is the book for you.
If you are impatient, cynical , lazy, or a procrastinator this is definitely not the book for you. If you are a skeptic, and provided you are willing to try, you may well be pleasantly surprised.
For the rest of you, I highly recommend. What are waiting for? Get it now!
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- Daniel
- 01-01-20
Best business book ever read
Incredibly simple yet powerful strategy.
Marcus is the embodiment of content marketing. highly recommended to all
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