They Ask You Answer

  • by Marcus Sheridan
  • Narrated by Paul Boehmer
  • 6 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.
This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

Boost your company's web presence with methods that work
Build a level of trust that generates customer evangelism
Leverage your in-house resources to produce winning content
Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.


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Customer Reviews

Most Helpful

A Potential Game-changer

This book is thorough and complete. Okay, maybe that's giving it too much credit. It won't tell you exactly how to write great copy but if you are looking for a mindset and strategy to grow your business through content marketing, if you are looking for long-term results, this is the book for you.

If you are impatient, cynical , lazy, or a procrastinator this is definitely not the book for you. If you are a skeptic, and provided you are willing to try, you may well be pleasantly surprised.

For the rest of you, I highly recommend. What are waiting for? Get it now!
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- Ducarta

Probably the best book I've read on marketing!

For anyone looking for a great introduction to content marketing and understanding the customer read this!
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- Darren McKenna

Book Details

  • Release Date: 26-06-2017
  • Publisher: Gildan Media, LLC