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At first the book sounded like a pep talk for sales people trying to convince us all we are all in sales even if we are not.But I gave the book 30 minutes and it transformed into an enlightened and entertaining eye opener. Glad I took the opportunity to listen in it's entirety. His insights and real world examples really give the prospective business person or entrepreneur some useful advice and tips.Great book enjoyed it,thanks.
4 of 4 people found this review helpful
It may only be February but this is probably the best business book of 2013. If your work involves selling ideas to or moving others, and as explained here most job now do, this books offers ways to get much better at persuasion.
If you liked Drive or A Whole New Mind you will enjoy this audiobook too. It's better as an audiobook because it's read by Daniel Pink himself, an engaging an entertaining speaker, and you get all the added emphasis and meaning he intended. The Fuller Brush mans interaction with Beth is an amusing interlude really brought to life in the audiobook. Daniel Pink puts forward the new ABC of selling everything from product to ideas to motivation. The ideas of Attunement, Buoyancy and Clarity are then explained with a sound evidence base and links to the latest research for each. The research is brought to life with practical examples in the real world away from the lab.
For me the most useful part of this book is the 'Sample Case' or activities given to practice and increase effectiveness in each of the 3 key behaviours. Which is where I will end my review because I'm off to sharpen my improvisation skills.
9 of 10 people found this review helpful
A good intro into some of the principles of marketing, as a novice I found it very useful
Pink delivers another excellent book - well researched and full of data that makes his points so compelling.