• To Sell Is Human

  • The Surprising Truth about Persuading, Convincing and Influencing Others
  • By: Daniel H. Pink
  • Narrated by: Daniel H. Pink
  • Length: 6 hrs and 9 mins
  • Unabridged Audiobook
  • Release date: 07-02-13
  • Language: English
  • Publisher: Canongate Books Ltd
  • 4 out of 5 stars 4.2 (379 ratings)

Summary

p>A ground-breaking new business book from the New York Times number-one best seller. We're all in sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, and time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it.
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in Match.com profiles.
In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.
©2012 Daniel Pink (P)2013 Canongate Books Ltd
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Customer Reviews

Most Helpful
5 out of 5 stars
By greg on 10-05-13

At first sounds like a pep talk for sales people

At first the book sounded like a pep talk for sales people trying to convince us all we are all in sales even if we are not.But I gave the book 30 minutes and it transformed into an enlightened and entertaining eye opener. Glad I took the opportunity to listen in it's entirety. His insights and real world examples really give the prospective business person or entrepreneur some useful advice and tips.Great book enjoyed it,thanks.

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4 of 4 people found this review helpful

5 out of 5 stars
By Mark on 17-02-13

To persuade, divine

It may only be February but this is probably the best business book of 2013. If your work involves selling ideas to or moving others, and as explained here most job now do, this books offers ways to get much better at persuasion.



If you liked Drive or A Whole New Mind you will enjoy this audiobook too. It's better as an audiobook because it's read by Daniel Pink himself, an engaging an entertaining speaker, and you get all the added emphasis and meaning he intended. The Fuller Brush mans interaction with Beth is an amusing interlude really brought to life in the audiobook. Daniel Pink puts forward the new ABC of selling everything from product to ideas to motivation. The ideas of Attunement, Buoyancy and Clarity are then explained with a sound evidence base and links to the latest research for each. The research is brought to life with practical examples in the real world away from the lab.



For me the most useful part of this book is the 'Sample Case' or activities given to practice and increase effectiveness in each of the 3 key behaviours. Which is where I will end my review because I'm off to sharpen my improvisation skills.

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9 of 10 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Paul Shellard on 06-12-17

Good intro for beginners

A good intro into some of the principles of marketing, as a novice I found it very useful

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5 out of 5 stars
By Anonymous User on 27-11-17

I'm Sold!

Pink delivers another excellent book - well researched and full of data that makes his points so compelling.

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