True Story

  • by Ty Montague
  • Narrated by Sean Runnette
  • 6 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).
Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.


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Customer Reviews

Most Helpful

Excellent book for mission definition

Clear methodical steps to come up with clearly defined mission statement of us your company. combined with value proposition design and business model generation is what one needs to start a new business.
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- JayTe

Book Details

  • Release Date: 14-05-2014
  • Publisher: HighBridge, a division of Recorded Books