Trust Me, I'm Lying

  • by Ryan Holiday
  • Narrated by Ryan Holiday
  • 6 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

"You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...


1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you."

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What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results... this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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Customer Reviews

Most Helpful

Okay, but only listen to the first half part

Would you try another book written by Ryan Holiday or narrated by Ryan Holiday?

The first half of this audio book is quite fine. Some okay examples of getting media coverage, creating stories etc.
Second half is just a rant on blogs and named bloggers.


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- Nicolai

Definitely Machiavelli

When I read Tim Ferris' recommendation, referencing Machiavelli, I wondered, based on previous works by Ryan that I have read, 'Why so?' Well, now it's clear.
After the usual pace of narration on Audible, this reading may take at least a few minutes to fully acclimatize; I thought it would surely slow, but it never did. The urgency of Ryan's narration befits the nature of the content and adds to the sense that one is behind the screen, receiving his confession; sitting spellbound. Of course, there can be no absolution, at least for as long as the internet continues to be used in the ways Ryan illuminates. Although, it's now very clear from his other works, Ryan is now on an enlightened path - absolving himself as he goes forward using his immense writing talent to save the rest of us some considerable Life Time; so, he's definitely giving back some of the ill-gotten gains. I will listen to this again and again and it is bound to influence my own editorial approach and choice of business model. On reflection, much of what Ryan has identified underlies the gnawing in the pit of my own stomach as I wrestle the monster; an inner battle to stay true to the remit of producing 'Wonderful' content and not selling out for advertising revenue as a means of sustaining Community Journalism. But it's so hard,Ryan! Thankyou for this, and all your books thus far. Highly recommended. You will be an unwitting mentor to many who write. Ken Mahoney PembrokeshireLifeOnline.uk
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- Kenneth

Book Details

  • Release Date: 19-07-2012
  • Publisher: Gildan Media, LLC