Unleashing the Ideavirus

  • by Seth Godin
  • Narrated by Seth Godin
  • 2 hrs and 8 mins
  • Abridged Audiobook

Publisher's Summary

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.


What the Critics Say

"Seth Godin has unique clarity about what's going on in marketing...Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)


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Customer Reviews

Most Helpful

Nice in theory hard to practice

Having read many of the books written by Seth Godin I have to say he does know his stuff. He writes in a manner that is easy to understand and he using examples both big and small to convey his points. In this book he talks about the "idea virus" which he compares to an influenza virus which is passes along by "sneezers". And if a sneezer is surrounded by influential people he can infect many more people who then in turn will infect others. Every company wants a marketing campaign like this but it certainly is difficult to obtain.

A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.
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- Gavin

Book Details

  • Release Date: 12-03-2001
  • Publisher: Simon & Schuster Audio