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Having read many of the books written by Seth Godin I have to say he does know his stuff. He writes in a manner that is easy to understand and he using examples both big and small to convey his points. In this book he talks about the "idea virus" which he compares to an influenza virus which is passes along by "sneezers". And if a sneezer is surrounded by influential people he can infect many more people who then in turn will infect others. Every company wants a marketing campaign like this but it certainly is difficult to obtain.
A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.
2 of 2 people found this review helpful
If you have a great product and you want to try a different approach to marketing it to the masses (well, your demographic) then you should get this book. O.K, so after you downloaded it you wil discover that the PDF written version is free (www.ideavirus.com) - you won't care though because to hear the book makes it all the more relevant. Seth inspires, educates and entertains and his book is like a good wine, it gets better each time you return to it.
12 of 12 people found this review helpful
A good "idea" but not at Viral stage, at least yet.
Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.
11 of 13 people found this review helpful