- The Surprising Forces Behind What We Buy
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged Audiobook
- Release date: 26-01-11
- Language: English
- Publisher: Hachette Audio
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Customer ReviewsMost Helpful
By Chris on 25-02-11
Enjoyable to listen to but little useful content
This is book basically full of stories.
I enjoyed most of this book, but the stories, whilst compelling, do drag on a little and leave you feeling 'what can I take away from this' once you've finished.
A few nice ideas but the last chapter, which summarised what was covered, illustrate the ideas in this book could have been conveyed in 10 mins.