• Using Evangelism to Sell Products, Companies, and Ideas

  • By: Guy Kawasaki
  • Narrated by: Guy Kawasaki
  • Length: 50 mins
  • Speech
  • Release date: 17-12-99
  • Language: English
  • Publisher: Stanford Audio
  • 3.5 out of 5 stars 3.6 (5 ratings)

Summary

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.
(P) and ©1992 Stanford Alumni Association
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Customer Reviews

Most Helpful
2 out of 5 stars
By Steve B on 31-03-16

Bad audio but still worth a listen

Q&a gets randomly off topic at the end and sound isn't great, but still interesting for a short audio book. Main topic is not in depth as short and limited to first 30mins

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Customer Reviews

Most Helpful
3 out of 5 stars
By Rajesh on 15-08-04

So, whats new?

I did not get a single piece of insight, which I would have not got by just existing on this planet. Or may be the stuff would have been ok had I heard it 10 years back. If you simply want to listen to $3 worth of ancient concept that has been successfully used, you may have a go at this. However, if you expect to gain some insights or new methods, path-breaking concept or innovative ideas then you are in the wrong place. This is not a verdict on Guy Kawasaki but an opinion on the lecture. Let there be no $3 misunderstanding on this.

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9 of 11 people found this review helpful

4 out of 5 stars
By Hazimel on 08-05-17

Great content, poor sound quality.

Great lecture, lots of good tips, fun stories. Guy Kawasaki is great, you'll love him.

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