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Reading this book really opened my eyes to how much today's society relies on digital media. According to Robert Tercek, vaporization is not strategic, that it is a change of lifestyles driven by access to all. That it is humanity's ability through technological advancements to do more with less until you can do everything with nothing. That in today's day and age, we are able to replicate any business function with software! That in today's business world, data centers will be replaced with codes! To me, the whole point of Tercek's book is to understand that every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered. It is important to learn and understand that digital media and technology is taking over the business world, and we better be ready because it waits for no ones.
I loved this as it got me thinking a lot about my business and what may happen in the future in my area. Maybe tries to cover too much even in the last chapter but that is pure brain food.
Took my time to get used to the voice with me being from the uk but once that happened it was bearable ;-)