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Would you listen to Viralnomics: How to Get People to Want to Talk About You again? Why?
yes, great understanding of human behaviour and why people share things.
What did you like best about this story?
its simple to apply the methodology
I have only gone through this book once. It needs at least 3 reads, I think! Great book and it's jam packed with relevant and useful content. thanks for sharing all this Jonathan, it has really galvanized me and now my website will be going live a month sooner than planned!
This book had good information, although you always feel an awareness of looking for changes that may have occurred over time from when the book was written. He does make good mention of that fact as well though.