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gives you a solid content marketing strategy. creating rock content every 3 months and turkey slices every week.
1 of 1 people found this review helpful
This is very current and detailed content for updating your organization's marketing program. However, hearing Mar-ket-o pronounced Market-o 100 times is pretty grating. Also, there are no pauses in the reading to help with understanding what is a title, a subtitle, or the end of a section. Still, I bought the hard copy book to help me to improve our small organization's efforts.
2 of 2 people found this review helpful
What could Jason Miller have done to make this a more enjoyable book for you?
I hope you're reading this.
I've got to say, I don't know who you thought your audience was for this book. If it's for Chief Content Officers, then there's a huge lack of detail and such sparse use of real examples. If it's for people like me, someone running a small company, then there's way too much irrelevant info like how to spread content to other countries ("geos") where people speak different languages.
I hate when I hear these content, omni-channel strategy authors talk about repurposing content when it's obviously what they've done with their own audiobook. This is just repurposed content, read by a random voiceover dude who is not a stakeholder in the end product. He literally refers us to an image at one point... Now, how the hell am I going to look at an image with an audiobook?
Read your own damn book dude. Unless your voice is awful, but then ensure the quality. Mark W. Schaefer has terrible delivery, but he still read his book. The editor of the audio also did a poor job leaving pauses. He probably edited by looking at WAV files and not actually listening.
I get LinkedIn is your thing (and Slide Share which was bought by LinkedIn), but enough man.
You need to give details examples and case studies. This is just a bunch of lists and shallow suggestions. Did you write a book to really help people or to improve your brand?
Any additional comments?
The definitive Content Marketing book (at this time) is Content Inc by Joe Pulizzi (sp?) and the best related content for easy listening, while still having some good info is Gary Vaynerchuck.
Read this book if you want. I don't care. I'm guessing the same content is in the author's blog .
3 of 4 people found this review helpful