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I was disappointed with this book as I thought (from reading the blurb) that it would give me a lot of practical pointers on how to use Google effectively to help my business.
In fact it's a history of Google and internet marketing rather than a useful how-to.
So if you like history and background, great, but if you're looking for a guide, don't be fooled by the blurb.
2 of 2 people found this review helpful
Obviously the author is a savvy marketer and knew that by using Google's name in his title he could piggyback their success to sell his book.
The author drones on for several chapters with a recounting of the history of the internet. Discussing Moore's law, how Bill Gates got started or burn rates of early dot com bubble companies may be of interest to some but it surely is not what is required or interesting to those who want to "start your own internet business,make money online or have a new stream of income" as the book blurb states.
If you truly want some specifics and not overused generalities on how to profit on the net, look elsewhere.
21 of 21 people found this review helpful
A waste of time. The content mainly deals with the history of Google, Facebook etc - most of the information is freely available in the public domain! It is irrelevant to making money on the net!!! The publisher's summary omits to mention that it is mainly based on Jamie's experiences in Australia. It is a pity that the narrator has no idea on how to pronounce the names of Australian and English cities. Not very professional.
10 of 10 people found this review helpful