What Would Google Do?

  • by Jeff Jarvis
  • Narrated by Jeff Jarvis
  • 9 hrs and 2 mins
  • Unabridged Audiobook

Publisher's Summary

What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century", including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well... and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems.

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Customer Reviews

Most Helpful

Brilliant and Informative

Would you listen to What Would Google Do? again? Why?

Yes. I've learnt more listening to this book than any other.


What was one of the most memorable moments of What Would Google Do??

The part about Dell and how they have embraced the online community


Which character – as performed by Jeff Jarvis – was your favourite?

N/A


Was there a moment in the book that particularly moved you?

Qbove regarding Dell


Any additional comments?

Would highly recommend due to the knowledge of Jarvis being imparted onto the listener

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- Nick

Excellent book

Excellent book written and read by Jeff Jarvis himself.



As a fan of TWiG, I decided to listen to this audiobook since it is referred to on the show/podcast a lot. Very useful to understand the backdrop to the current events in the technology and media industries.



Recomended. A++++
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- Matteo

Book Details

  • Release Date: 02-03-2011
  • Publisher: HarperCollins Publishers Limited