What You Need to Know About: Marketing : What You Need to Know About

  • by Simon Middleton
  • Narrated by Lucy Paterson
  • Series: What You Need to Know About
  • 5 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.

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Audible Editor Reviews

Marketing is covered in this essential audiobook guide What You Need to Know About: Marketing, written by experienced keynote speaker and brand advisor Simon Middleton with an expert narration by voice artist Lucy Paterson. This book is perfect for business owners who haven't studied marketing or those who have been offered a job in this area without any prior qualifications. Listeners learn the foundations of marketing from its history and principles to recognising its widespread use in today's business world. All the tips and techniques are given here for creating and implementing effective marketing strategies. Available now from Audible.

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Customer Reviews

Most Helpful

Exactly what you need to know!

Authoritative, engaging and up-to-date. Great as an introduction, refresher or a resource to inspire new thinking on a current challenge. Would recommend highly.
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- Mary

Really not very good. Too much theory

Would you try another book written by Simon Middleton or narrated by Lucy Paterson?

I feel the writer was just writing in theory, talking about theory models of marketing. Which is fine to a certain extent although most of it was just waffle, nothing practical that can be used. Theory on its own is useless.


Would you recommend What You Need to Know About: Marketing to your friends? Why or why not?

Too much waffle and nothing practical


What didn’t you like about Lucy Paterson’s performance?

The narrator was okay.


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- Oli

Book Details

  • Release Date: 13-05-2011
  • Publisher: Audible Studios