Why Sustainability is Now the Key Driver of Innovation (Harvard Business Review)

  • by Ram Nidumolu, C.K. Prahalad, M.R. Rangaswami
  • Narrated by Todd Mundt
  • 0 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Ram Nidumolu, the founder and CEO of InnovaStrat, C.K. Prahalad, a professor of Strategy at the University of Michigan, and M.R. Rangaswami, founder of the Corporate Eco Formun, report on how being environmentally-friendly is more than just a corporate social responsibility. It's the road to innovation. This article was first published in the September 2009 issue of Harvard Business Review.

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Customer Reviews

Most Helpful

Generally a well read paper

Generally a well read paper. However I had to listen to it a few times as it jumps straight into examples and does not entirley explain definitions.

Great narrating
Read full review

- Fernando Rose

Book Details

  • Release Date: 03-03-2015
  • Publisher: Harvard Business School