Listen free for 30 days

Listen with offer

  • Why We Buy, Updated and Revised Edition

  • The Science of Shopping
  • By: Paco Underhill
  • Narrated by: Mike Chamberlain
  • Length: 12 hrs
  • 4.0 out of 5 stars (33 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Why We Buy, Updated and Revised Edition cover art

Why We Buy, Updated and Revised Edition

By: Paco Underhill
Narrated by: Mike Chamberlain
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £16.99

Buy Now for £16.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

The Story of Lululemon: Little Black Stretchy Pants cover art
The E-Myth Revisited cover art
The 7 Habits of Highly Effective People cover art
The 7 Habits of Highly Effective People cover art
$100M Offers cover art
The Almanack of Naval Ravikant cover art
The Psychology of Money cover art
Becoming a Category of One cover art
Nice Girls Don't Get the Corner Office & Nice Girls Don't Get Rich cover art
Fix This Next cover art
The Introvert's Edge cover art
Alibaba cover art
Brand Identity Breakthrough cover art
All Marketers Are Liars cover art
Hooked: How to Build Habit-Forming Products cover art
The Personal MBA: Master the Art of Business cover art

Summary

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

  • The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.

Critic reviews

“At last, here is a book that gives this underrated skill the respect it deserves.” ( New York Times)

What listeners say about Why We Buy, Updated and Revised Edition

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    4
  • 3 Stars
    11
  • 2 Stars
    2
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    3
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Must read

Fantastic content for inquiring minds.

Really easy to listen to, understand, and enjoy!

Buy now!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars

Perhaps better on paper

Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!