Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

  • by Pat Flynn
  • Narrated by Pat Flynn
  • 6 hrs and 27 mins
  • Unabridged Audiobook

Publisher's Summary

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:


Does your business idea have merit?
Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
Is it a good idea for you?

In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
In five parts, Will It Fly? will guide you through the validation of your next business idea:


Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
Part three, Flight Planning, is all about assessing current market conditions.
Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!

Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course

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Customer Reviews

Most Helpful

Excellent practical advice

If you're starting a business you need this book. Great tips and practical advice to get your new venture off to the best start.
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- curlywurly

Engaging, thought provoking and practical

What a great listen. Pat includes exercises as well as online modules which you can follow along as you read. I personally really enjoyed the fun style and practical exercises, which proved very useful. This is a book you can use over and over again and apply the process to different business ideas. Definitely a keeper.
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- Laura Clarke

Book Details

  • Release Date: 21-03-2016
  • Publisher: SPI Publications