Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 24 mins
- Unabridged Audiobook
- Release date: 21-09-17
- Language: English
- Publisher: Hachette Audio
PLEASE NOTE: When you purchase this title, the accompanying material will be available in your Library section along with the audio.
Regular price: £27.89
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Customer ReviewsMost Helpful
By Xavier Foley on 27-11-17
From an artists perspective
This book pretty much lays out the entire framework for product innovation. As a musician who has virtually no formal business training, I found this book to be accessible because the author is very good at explaining all the business acronyms and foundational concepts. He also re-introduces material in previous chapters just in case you forget a step in say for example the stage gate process.
As a musician, I find these types of books very addicting, as my life depends on this knowlage of coming up with innovative ideas, so this information can be used in other facets of life.
The author also seems to be a fan of the ancient chinese treatise, "The Art of War", written by military strategist Sun Tzu. Indeed, successful businesses are those that employ strategy, just like any army general would use strategy to survive in the battlefield. The good thing is this 17 hour audio program is all about employing innovation strategy to compete with, or rather, surpass your competition. Some of the ideas that the author expresses have the potential to drive a competitors out of business, that is, if your competitor is unaware of the value of product innovation.
The next author that I will have to check out in response to this audio program is Harvard business professer Michael E. Porter, which is an author that Robert G. Cooper mentions in his book with pride.