Word of Mouth Marketing: How Smart Companies Get People Talking

  • by Andy Sernovitz
  • Narrated by Dave Mallow
  • 5 hrs and 36 mins
  • Unabridged Audiobook

Publisher's Summary

Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

3 Reasons People Talk About You
4 Rules of Word of Mouth Marketing
5 Ts of Word of Mouth Marketing
6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.


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Customer Reviews

Most Helpful

Great insight into the world of Marketing

Put together well, and narrated well. Easy to follow and understand for all to use whether an individual one man operation or a business corportation. In todays world of Social Media and Digital Online activities this book is a must have. A kind of bible for all that wish to be serious about business and success through marketing. Highly recommended by me and many more online. Just Google this book to see all the rave about the author and his book.
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- Nick Mortel

keep it simple stupid

I love that the simple stuff still works and works well. some great ideas to combine the New with the old to make them both more effective.
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- s newberry

Book Details

  • Release Date: 08-10-2012
  • Publisher: PressBox Publishing