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Would you say that listening to this book was time well-spent? Why or why not?
The book describes Millennial culture which sources Daily Show, Facebook, Instagram, SnapChat, LinkedIn etc to view peers, brands, politics & current events. Very interesting.
However the author's repetitive self-congratulation on his PR firm & it's ability to market to youth strongly turned me off. I don't know if it was there for filler,or to satisfy his narcissism.
Profit was the book's motive--how to understand the younger generation and use that info to market to them as successfully as possible. How to attract and retain them as employees with dog-friendly workspaces, wall-free offices and a full time barista.
I appreciate his cultural information, but the lion's share of thh book is devoted to branding and selling by appealing to YouthNations tastes and values.
What does Joe Knezevich bring to the story that you wouldn’t experience if you just read the book?
Narration was well-done; pleasant, credible voice.
Engaging actionable insight from one of the brightest minds on the subject of Millennial disruption.