Listen free for 30 days

Listen with offer

  • Youtility

  • Why Smart Marketing Is About Help Not Hype
  • By: Jay Baer
  • Narrated by: Marcus Sheridan, Jay Baer
  • Length: 4 hrs and 51 mins
  • 4.3 out of 5 stars (25 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Youtility cover art

Youtility

By: Jay Baer
Narrated by: Marcus Sheridan, Jay Baer
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.00

Buy Now for £13.00

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

They Ask, You Answer cover art
The Five Dysfunctions of a Team cover art
Building a StoryBrand cover art
The 1-Page Marketing Plan cover art
The Psychology of Money cover art
Business Made Simple cover art
Crush It! cover art
Black Ops Advertising cover art
Never Lose a Customer Again cover art
Artificial Intelligence for Marketing cover art
The Science of Growth cover art
The Content Code cover art
The Referral Engine cover art
Differentiate or Die cover art
All Marketers Are Liars cover art
Built to Sell cover art

Summary

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

©2013 Jay Baer (P)2013 Gildan Media LLC

Critic reviews

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)

What listeners say about Youtility

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    8
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars

good summary for content marketing

not detailed enough, no good todo list.
i was expecting a little more out from this book and the writer

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Too many stories

I know marketing books without stories would be pamphlets, but I struggled to identify the key messages hidden amongst the long anecdotes.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome book

I heard about this from Marketingbook podcast and it's a real great audio book that makes you rethink marketing strategy and usefulness - great insights into companies that have been successful and those that haven't and why - but more importantly a process and methodology on how to do it.
I had a few ideas in the past and now they can be crystallised....
Helping our organisation.

Moony Victoire-Nijjar
Founder of My SOS Family.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!