- The Number-One Strategy of High Performance Brands
- Narrated by: Marty Neumeier
- Length: 1 hr and 39 mins
- Unabridged Audiobook
- Release date: 06-11-09
- Language: English
- Publisher: Audible Studios
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need "radical differentiation" to create lasting value for their shareholders and customers.
In an entertaining listen you'll learn:
Why me-too brands are doomed to fail
How to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy
The secrets of naming products, services, and companies
The four deadly dangers faced by brand portfolios
How to "stretch" your brand without breaking it
How to succeed at all three stages of the competition cycle.
Regular price: £12.19
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Customer ReviewsMost Helpful
By Nick on 25-07-13
Great Book But Wow It's Short
Would you recommend this book to a friend? Why or why not?
Yes ultimately I would but be prepared for a quick read...It's seriously only an hour long. Just when you are getting into it it ends. It's more of a really good BLOG post. So perhaps more people should narrate their BLOG posts and make some extra cash!
Would you be willing to try another book from Marty Neumeier? Why or why not?
Yes but I would really look at the length...I'm on the 1 credit a month Audible plan and did this in one listen.
If this book were a movie would you go see it?
More of an ad break than a movie...
Any additional comments?
Great content, wish their was more of it.
2 of 2 people found this review helpful
By Alex Hughes on 18-05-18
Excellent exercises for any branding or marketing professional. I just used the obituary exercise with a client and was surprised by the great results.