• fruITion: Creating the Ultimate Corporate Strategy for Information Technology

  • FruITion Series, Volume 1
  • By: Chris Potts
  • Narrated by: Ron Welch
  • Series: FruITion, Book 1
  • Length: 3 hrs and 54 mins
  • Unabridged Audiobook
  • Release date: 16-08-16
  • Language: English
  • Publisher: Technics Publications
  • 4 out of 5 stars 4.0 (1 rating)


Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do. This results in some truly groundbreaking innovations in the scope and contribution of Ian's role as CIO, the people that work for him, and the strategy that he leads.
Watch the characters in this extraordinary business novel as they meet the challenge, struggle, and grow. Share in Ian's transformation, and join the author in observing key messages as the adventure unfolds.
"Part entertaining novel and part enlightening textbook, FruITion takes the listener through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology." (Jeremy Hall, Managing Director, IRM UK Strategic IT Training)
"FruITion brings vividly to life the issues of being a CIO in today's corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on." (Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide)
"The modern CIO is to be seen as part of the business rather than a service provider to the business. Chris Potts is at the forefront of thinking that will put us all there if we act on his inspiration." (David Brown, CIO of Scottish Water)
©2008 Technics Publications, LLC (P)2016 Technics Publications, LLC
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4 out of 5 stars
By David T Rohatch on 11-02-18

Re-think your IT strategy

Not Bad! May or may not fit in your situation. Basically ITaaS. Depending on your company needs this type of approach could be very well suited for success. Could drive down cost and create efficiencies. The author has one thing absolutely correct, if IT isn't aligned with the business, why do they exist? They are not separate, they are part of the sum total. All IT departments should strive to enable the business and the individual departments with-in to succeed at what they do best to drive the company to success and flourish. Good read. Good take-aways to consider.

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