"How to sell?" is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
Chase One Rabbit has been developed specifically for the audiobook market. Each section is succinct, with a clear focus on helping you create a strategic marketing plan. Each topic includes "what to do next" and related marketing subjects to help you clarify and refine your marketing objectives and get the best from your creative business.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy, or quirky; it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit, and market position. Chase One Rabbit shows you how....
You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronized, streamlined strategy.
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Customer ReviewsMost Helpful
By Sas on 13-04-18
Great content - lack of thought in the production
Would you say that listening to this book was time well-spent? Why or why not?
Hugely inspiring book. Bought it so I could listen on packed trains. Major problem is that Parrish hasn't bothered to adapt his book for audio and the more I listen the more annoyed I get.
At the end of each chapter he reads out a summary of the chapter (it's probably in a box in the the book) - where he repeats his points pretty much verbatim. Then he adds a bunch of chapters to cross reference."See also Chapter 1... blah blah, chapter 17 blah etc etc" Then without a pause he goes straight on to 'Chapter 38 - new title". Same tone of voice. It's confusing for the listener and telling people to refer to Chapters that have nothing to do with the chapters into which the audiobook is split is IRRELEVANT.
Pure laziness - and for a marketer who is extolling the virtues of thinking about the customer and is narrating the damn thing himself it's got RIGHT up my nose.
Was Chase One Rabbit: Strategic Marketing for Business Success worth the listening time?
Yes absolutely if you don't mind filtering out the irrelevant crap.
Customer ReviewsMost Helpful
By Khalid on 03-04-17
Would you consider the audio edition of Chase One Rabbit: Strategic Marketing for Business Success to be better than the print version?
Any additional comments?
I don't usually write reviews but looking at the really small numbers that this book got, it deserves more readers
It was agreat book to read, nicely narrated, and I actually had to listen to it few times