- Use Content Marketing to Build a 7-Figure Business with Zero Advertising
- Narrated by: Dan Norris
- Length: 3 hrs and 22 mins
- Unabridged Audiobook
- Release date: 11-09-17
- Language: English
- Publisher: Dan Norris
Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.
Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
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Customer ReviewsMost Helpful
By SAB on 30-05-18
Read it twice
This book made me re-evaluate and revise my strategy about our (start-up) company's blog post. The notion is that credibility is not self-proclaimed but earned. Gain credibility by providing resources and guiding the people you are trying to help (aka customers). Overall the ideas resonates much deeper on the 'How to do good in this world?'. There is plenty of 'How to do' and concrete content and strategies outlined in this book. The narration is high-energy. In addition Dan Norris provides on-line resources and templates to get you started. The time spent listening to the book was earned back by getting access to content marketing templates.
2 of 2 people found this review helpful
By Scott on 01-07-18
Good content, terrible delivery
While the content is superb and a throughly thought insight into delivering content. It’s very badly delivered with mistakes just left in the edit. Many to the detriment of the information, it feels like an ad hoc podcast not a book I’ve paid upfront for
1 of 1 people found this review helpful
Customer ReviewsMost Helpful
By Jeffrey on 26-11-17
A modern and concise summary of marketing today.
This book is great for those who have been interested in online marketing or doing a startup for awhile. Someone who is not completely unfamiliar with digital marketing concepts, but hasn't yet actually implemented the knowledge.
There is too much information out there today. So much so that it is often difficult to determine how to use the information.
This book gives a recap of the everything digital marketing in an actionable and useful way so you don't have to go back to all your notes. It's a great "reminder" of all the startup stuff you've had stored away from the past few years of reading about it.
3 of 3 people found this review helpful
By Richard John Wallin on 21-08-18
Dan is furiously informative and fun to listen to. Listen to this book. It will inspire you.