Summary

If you want to increase the sales of an eCommerce website, you need traffic that buys.
In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis. eCommerce Marketing is all about helping you understand the fundamentals of each marketing method so you can:



Identify which marketing methods should work for your business
Understand how to use them
Avoid wasting money on the wrong projects
Put in place a marketing plan that will work for you

The nine marketing methods covered:



Content
Email
Social media
Brand
Offline
Search
PPC
Remarketing
Partnership

These key marketing methods will bring your eCommerce site traffic that buys. Not all of them will work for every business. Not all of them will work overnight. Of course, all of that is covered in the book.
©2013 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan
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Customer Reviews

Most Helpful
4 out of 5 stars
By Luca Salamone on 09-05-18

Good apart from Kermit

This covers a broad range of topics in a short space of time and so it is good as an introductory audiobook. one question remains - why on earth was Kermit the Frog reading?!

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2 of 2 people found this review helpful

1 out of 5 stars
By SA BURR on 29-08-18

Not a guide

Just a list of terms. Worse, it mainly refers you to another book to buy.

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Customer Reviews

Most Helpful
5 out of 5 stars
By FRANCISCO on 09-05-17

very informative and have freebies on website

I found it very interesting and plan to slice chapters and Implement these strategies. Chloe offers free material on the website to go with the book, so do your homework. I recommend this for anyone looking to boost their e-commerce reach.

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2 of 2 people found this review helpful

5 out of 5 stars
By Patricia A. Jones on 27-11-16

Highly Recommended for eCommerce business owners

As I prepare to launch my eCommerce business, I have selected to read and study the methods that Chloe Thomas laid out in her book: eCommerce Marketing. This book is filled with information that I will implement in my business and enhance my strategies as my business model changes with the eCommerce market. I highly recommend this book for anyone who is thinking about going into the eCommerce business or thoughts who are already in the business.

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3 of 4 people found this review helpful

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