Summary

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Ann Handley (P)2014 Audible Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By Andrew Tan on 07-12-16

Great book but probably better to read the book

Great content, very helpful, but book peppered with verbal reading out of URLS and referring to visual examples that are on a separate file. got a bit awkward at times of someone reading out 'h t t p : / / w w w dot website name dot something forward slash something dot something forward slash something...'.

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2 of 2 people found this review helpful

5 out of 5 stars
By Kenneth on 06-08-17

Persevere

The value and wisdom Ann shares far outweigh the annoying letter by letter reading of URLs. Why on earth they didn't just state at the start that a landing page of key resources could be found in the show notes, or something, I'd beyond me.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Ann F. Bauer on 12-11-15

Great writing, good story, TERRIBLE narration

What disappointed you about Everybody Writes?

The information is GREAT, but the gal who narrates it terrible. She over-enunciates, reads super slowly and has zero personality. I highly recommend you just buy the hard copy.

Who would you have cast as narrator instead of Cynthia Barrett?

Perhaps the author, who seems to have a great personality.

What reaction did this book spark in you? Anger, sadness, disappointment?

Like I said, the info is great, but listening to the narrator made me want to rip my eyeballs out...or just fall asleep.

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8 of 8 people found this review helpful

1 out of 5 stars
By Mitchell on 03-01-17

Narration..I can't even...

What could have made this a 4 or 5-star listening experience for you?

Non-shit lady that can read

What could Ann Handley have done to make this a more enjoyable book for you?

Non-shit lady that can read

What didn’t you like about Cynthia Barrett’s performance?

Shit lady that can't read

What character would you cut from Everybody Writes?

The shit lady who can't read

Any additional comments?

Shit lady can't read

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5 of 6 people found this review helpful

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