Summary

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.
Fail Fast or Win Big shows entrepreneurs how to:



Create a rapid prototype of their product or service
Develop a business model instead of a business plan
Test it repeatedly with customers so they can spot failure early
Continue to refine the model based on customer interactions
Leverage their network and resources in order to run lean

The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.
©2015 Bernhard Schroeder (P)2015 Gildan Media LLC
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5 out of 5 stars
By Mahtab on 13-07-15

Awesome place to start as a new entrepreneur!

Awesome place to start as a new entrepreneur! Everyone should read this book if considering a new business.
Lean Startup!

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2 of 2 people found this review helpful

5 out of 5 stars
By JJS1 on 09-02-17

Interesting. Great pace.

Held my interest. Made me think. Learned a lot about business models. Would recommend to others interested in startups

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1 of 1 people found this review helpful

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