Streaming, Sharing, Stealing
- Big Data and the Future of Entertainment
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 2 mins
- Unabridged Audiobook
- Release date: 06-12-16
- Language: English
- Publisher: Brilliance Audio
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Customer ReviewsMost Helpful
By Amazon Customer on 08-05-18
Excellent marketing review for media
In depth review of media marketing. Well written with compelling arguments. Makes it understandable how streaming got us here from there.
By Allan on 12-01-18
Interesting for those in the industry
Found it enlightening and gave a good insight as to why our company is doing what it is.