• Get Catering and Grow Sales!

  • A Strategic Perspective for the Multi-Unit Restaurant Executive
  • By: Erle Dardick MBA
  • Narrated by: Carl Willis
  • Length: 4 hrs and 38 mins
  • Unabridged Audiobook
  • Release date: 22-05-12
  • Language: English
  • Publisher: MonkeyMedia Software
  • 3 out of 5 stars 3.0 (2 ratings)

Summary

Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive.
"I believe the fastest-growing source of revenue for restaurants will be catering," asserts Dardick, a serial entrepreneur, "and I have no doubt it will be their most important revenue source during the next decade."
Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services, or off-premise catering for pick-up. One's catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy.
"This is a book about driving new and incremental sales for our community's brands," writes Dardick. "It's about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It's about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment."
All net proceeds of the audiobook's sale are being donated to Share Our Strength, a charity dedicated to ending childhood hunger in America.
©2011 MonkeyMedia Software (P)2011 MonkeyMediaSoftware
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Customer Reviews

Most Helpful
2 out of 5 stars
By Leigh P. on 21-04-16

No real substance.

Seems mostly like an ad to sell more of the authors software. Worth a listen but don't expect too much.

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Customer Reviews

Most Helpful
1 out of 5 stars
By Lori A. Rainaldi on 14-06-14

Don't bother

This book wasn’t for you, but who do you think might enjoy it more?

This is one of the few books i never bothered to finish. After several hours i couldn't stand anymore.
It reads more like an advertisement for the authors software...never giving you any useful info but refers you to use the software.

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1 of 1 people found this review helpful

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