Guerrilla P.R. 2.0
- Wage an Effective Publicity Campaign without Going Broke
- Narrated by: Tom Weiner
- Length: 9 hrs and 19 mins
- Unabridged Audiobook
- Release date: 11-09-09
- Language: English
- Publisher: Blackstone Audio, Inc.
Regular price: £14.59
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Customer ReviewsMost Helpful
By Dejan on 15-06-16
Nothing "Guerrilla" About This Book
This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
So the value you'll get from this book is:
1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.