Bust the Fads

  • by Eileen Shapiro
  • Narrated by Eileen Shapiro
  • 0 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom. These are the subjects covered:
Surf's Up: Welcome to the Wonderful World of Fad Surfing

Bust the Fads

The Problem with Visions

Mission Statement and the Search for Meaning

A Vision and Mission Intermezzo

Strategy Mumbo Jumbo

Acid-test Standards

Decoding the Corporate Culture

Change Management and Culture Change

Total Quality Mayhem

Low-Cost Migraines

Closing thoughts from Henry Ford and Me
This product is part of the Simply Magazine Home & Office series.


What the Critics Say

"Cogent discussions of modern management mantras and manias." (Fortune)
"Ms. Shapiro demythologizes the whole range of management strategies that purport to solve every executive's quandary." (Wall Street Journal)
"Honest, witty, and perceptive...Required reading for anyone who still takes mission statements and 'core values' seriously." (Toronto Globe & Mail)


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Book Details

  • Release Date: 20-04-2007
  • Publisher: Simply Media