People with credit drive the world economy and business marketers know exactly how to make them spend. Credit Intelligence is a unique book that teaches you how to boost your shopping IQ and your credit score at the same time.
Written by Polly Bauer, a credit expert and Mava Heffler, an international brand builder, have unmatched experience and savvy when it comes to knowing how to avoid emotional marketing manipulation and when to say "no" to tempting sales promotions that are all too often too good to be true. Together they share credit management strategies for improving your overall financial health and they do it by blending 60 years of combined credit card industry experience with true caring, common sense, and humor.
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