Mindless Eating

  • by Brian Wansink Ph.D.
  • Narrated by Brian Wansink Ph.D.
  • 5 hrs and 35 mins
  • Abridged Audiobook

Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits.

How does packaging influence how much we eat?
Which movies make us eat faster?
How does music or the color of the room influence how much we eat?
How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat?
What are the real reasons most diets are doomed to fail?
And how can we use the "mindless margin" to lose instead of gain 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine -- wherever you decide to satisfy your appetite.


What the Critics Say

"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." ( Booklist)


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Customer Reviews

Most Helpful

Ignore diets, control environment to lose weight

Any additional comments?

Makes case that most weight loss/gain is based on a 20% diff in average cals - and that our mind/body picks up on environmental cues to make us overeat. As such, if we adapt the cues, we can manipulate our weight without feeling hungry, or miss out on anything.

Some points will be "common sense" - but that doesn't mean we act on the info. Other points are lightbulb ideas, and subtle. Really good.

NB. Is one of the recommended books of Ramit Sethi (google him), who studied behaviour change with BJ Fogg (google him).

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- Grant

Great book

Great insight into our thoughts behind our eating! recommended read for any mindless eater. A+
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- Rob3063

Book Details

  • Release Date: 13-10-2006
  • Publisher: Random House Audio