• by Richard Thaler
  • Narrated by Robert Bair
  • 8 hrs and 59 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.


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Customer Reviews

Most Helpful

Great book ruined

This is a really important book and should be, given its content, very engaging but it was ruined by awful, robotic reading. Hugely disappointing. This was my first book on here and if the others are read this badly then I'm not sure I will stay that long.
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- MS F

Started off great but waffle near the end

The concept of Nudge is great and is well described. However the last 1/3 of this book is almost total waffle. Having said that the description of the principle will well thought out and worth it just for that bit if the book
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- N. Drennan

Book Details

  • Release Date: 24-02-2010
  • Publisher: Caravan