• by Richard H. Thaler, Cass R. Sunstein
  • Narrated by Sean Pratt
  • 11 hrs and 26 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.


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Customer Reviews

Most Helpful


Not my favourite book, in fact It has been a while since I have struggled to read an audible book like this one. Behavioural economics books are generally fascinating, but this one applies very few principles to endless obvious examples; the cover is the high point. Read Dan Ariely instead.
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- Matthew Boyle

A hot title for libertarians who want to do good

How many economists can you invite to a dinner party without spoiling it for everyone else? Why do I pull on doors that say push? Why is their no logic to my saving and borrowing? Why do I put up with default settings on my computer that annoy me?

All of these question and many more have been answered by this book along with why government campaigns on obesity are making matters worse. How to solve the pension crisis and how to get people to drink less without turning into a fascist.

"Libertarian paternalism" they call it or how to design and frame choices so that they have positive outcomes that individuals and society would want when they are thinking logically.

It?s a very important book and highly influential on some decision makers in the UK and the States, I knew that when I bought it; what I didn?t expect was that it would be so funny. I have laughed out loud half a dozen times and not just at the rich vein of references to Homer Simpson who is repeatedly referenced.

I did nod off during the long chapter on the American pension system though there are useful parallels but generally it is highly entertaining and very thought provoking.
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- Andy Parsons

Book Details

  • Release Date: 23-02-2009
  • Publisher: Gildan Media, LLC