• Summary of Pre-suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini PhD

  • Book Summary Includes Analysis
  • By: FlashBooks Book Summaries
  • Narrated by: Dean Bokhari
  • Length: 27 mins
  • Unabridged Audiobook
  • Release date: 28-09-16
  • Language: English
  • Publisher: FlashBooks Book Summaries
  • 4 out of 5 stars 3.8 (18 ratings)

Summary

Social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use in online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say "yes".
©2016 FLASHBOOKS, LLC (P)2016 FLASHBOOKS, LLC
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Customer Reviews

Most Helpful
4 out of 5 stars
By M on 30-12-17

interesting.

need to listen a few times to get all points. remember the point on how ro create trust and liked the point on palm reading.

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1 out of 5 stars
By Anthony on 17-03-17

THIS IS A SUMMARY!

What disappointed you about Summary of Pre-suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini PhD?

This is a summary but the cover makes it look like it is the original book!

What was most disappointing about FlashBooks Book Summaries’s story?

This is a summary but the cover makes it look like it is the original book!

What didn’t you like about Dean Bokhari’s performance?

This is a summary but the cover makes it look like it is the original book!

What character would you cut from Summary of Pre-suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini PhD?

This is a summary but the cover makes it look like it is the original book!

Any additional comments?

This is a summary but the cover makes it look like it is the original book!

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2 of 8 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By H on 30-10-16

Good recap.

Very good. It was a clearly outlined recap after having listened to the full audiobook by Chialdini.

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8 of 9 people found this review helpful

5 out of 5 stars
By DB on 23-05-17

Essential follow-up to Influence.

The power of PRE-suasion is about essentially priming people to be more likely to be influenced. Essential readings.

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3 of 3 people found this review helpful

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