• The Charge

  • Activating the 10 Human Drives that Make You Feel Alive
  • By: Brendon Burchard
  • Narrated by: Brendon Burchard
  • Length: 7 hrs and 57 mins
  • Unabridged Audiobook
  • Release date: 15-05-12
  • Language: English
  • Publisher: Simon & Schuster Audio
  • 4.5 out of 5 stars 4.5 (59 ratings)


From the author of the number-one New York Times and number-one audio bestseller The Millionaire Messenger, an electrifying and inspiring work that provides the keys to motivating yourself to satisfy your highest, most essential creative and intellectual needs.
In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow's classic "hierarchy of needs" a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and best-selling author, makes a compelling case that it's time for an entirely new approach to understanding what drives human ambition and achievement today; it's time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.
In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.
©2012 The Burchard Group, LLC (P)2012 Simon & Schuster
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Critic reviews

" The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book." (Paulo Coelho, New York Times bestselling author of The Alchemist)
“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” (Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles)
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Regular price: £19.69

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Customer Reviews

Most Helpful
5 out of 5 stars
By Jacob on 16-04-18

Great Listen

This is the second book I've read by Brendon. The first was 'High Performance Habits'. The fact that he reads the books himself is a big aspect of why I liked the book. The content is life changing and is read with such enthusiasm. Great work.

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2 out of 5 stars
By David Kay on 06-03-18

Modern day equivalent of ‘snake oil’

I bought this as was hoping for something to help increase my productivity. This is not that. This is all about ‘being the best that you can be’ but from an idealistic / ‘everything is awesome and so are you’ view of the world. The 1st 8 -10 chapters were just waffle, I suspect they were written to make the reader feel great about themselves, motivated etc. Admittedly, I could only endure half of this audio book. I think that you’d have to be of limited intelligence and incredibly naive to feel that this book has in any way imparted any life improving knowledge. A complete utopian view of the world.

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Customer Reviews

Most Helpful
3 out of 5 stars
By Pamela on 06-01-16

Good info ?

Good info, if not completely new...
I appreciate the intent of this book BUT
it lost me with the less than inspiring presentation. I think he should hire a professional narrator. He sounds like an infomercial speaker the whole time, trying so hard to relate to the audience, but sounding plastic. Ugh! He needs to work on learning to speak naturally. Just TALK to people. Stop performing. Huge turn off.

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18 of 19 people found this review helpful

4 out of 5 stars
By Engineer on 23-10-15

Good but a bit fictitious

Interesting perspectives but a bit to "diary" like and to much religion related discussions. Great book though, thanks!

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8 of 8 people found this review helpful

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